The current trends of rapidly developing technologies of the information society and their application emerge an unambiguous issue of the content. Its significance grows up dramatically as well as the complexity of the information dissemination and exchange gets clear to our minds. The issue how to transmit the data is not so far important because it is not such sophisticated task to be performed. The issue is what to transmit as an information or how to transmit the information and avoid misunderstanding between communicators and recipients. Thus, we're persuaded that the priority is accumulated under the issue how to structure the information and its flows. Consequently we've been positioning a special strategic goal in the Russian Cultural Heritage Network activities. The goal is to deliver EU initiatives to the Russian Cultural Heritage community and enhance the effect of driven communication for getting greater output in the IST Programme implementation. That's why we decided to take part in Cultivate Russia proposal.

We're strongly sure that for getting the above mentioned output and efficient RCHN development as well we're to be aware that any networking should correspond to the social logic of human interactions. That's why RCHN in its development is focusing on the professional, group, personal interests as well as a social responsibility. In this way the positive installation into the activities of other communities can be accomplished. Responding to the such challenges the RCHN is disposed to play an important role in the information exchange between Russian and European cultural heritage communities.

Evidently the process of integration of the networks comes out. Constantly emerging networks interact with each other and dissolve in the space of Internet. Maturing the networking needs better practical use of the technologies on the edge. The rate of the penetration of such technologies into social life depends on the interaction of diverse communities irrespective of their locality. The aspect of speciality is concerned though there's a great possibility for crossing of the communities in their information activities. Putting the experience and expertise at the disposal of other communities develops any structure which is involved in an interaction or exchange. We surely suggest that elaboration of the communication issues up to the information exchange and dissemination within and between the communities need more concentrated attention. The issue how to relate their interests and how to reach an understanding is the very point. That's why we build up RCHN in the way to get a trade-off between the network's speciality and its constantly challenging potential. Tunnel vision and embracing the universe are the Scilla and Haribda but we're to get by them. We hope that we'll succeed coming along.

The technology gives us a large ability to process and deliver the data but the concepts ascended from our needs and interests are to influence and frame the direction of the future's new technology development. We're in position to say that the Cultivate Russia project will be capacity to combine the interests of users and suppliers, to compel tools and concepts, to collect interests and needs. This project if implemented is very possible to achieve the synergy forming universal modes of information exchange between diverse Russian and European communities. All cultural heritage networks promote changes in the culture taking an exciting trip of cultural exchange. Currently we're expanding our activities participating in stimulation of scientific, industrial and cultural exchange (Cultivate Russia). We hopefully move forward and recognise an importance of the first step in taking up permanently emerging challenges and perspectives.

Kirill A. Nasedkin born in 1972. Studied at Moscow State Academy of Industry and Information Science, major in Networks and Systems, specialisation is "Information Science in the area of Cultural Heritage". Vice-Director of the State Darwin Museum (www.darwin.museum.ru) which leads among Russian museums in the field of use of information technologies.

Key Initiator and General Co-ordinator of the "Russian Museums Online" (www.museum.ru) project and other adjoining projects (www.prof.museum.ru, www.edu.museum.ru, www.forum.museum.ru, www.vrm.museum.ru). Participant of many Russian and International conferences upon museums and cultural heritage activities. Having more than 30 publications Mr. Nasedkin plays an important role in Russian cultural heritage's community as well as in Russian Internet community. He is a generator of the concept and a head of Russian Cultural Heritage Network from its creature (www.rchn.org.ru). In RCHN Mr. Nasedkin is responsible for strategic decision-making, negotiating and control. Other projects: “Zoos of Russia” at www.zoo.ru, “Architecture of Russia” at www.archi.ru, “History of Moscow” at www.clio.orc.ru, "Culture of Russia" at www.russianculture.ru, "Pushkin Fine Art" at www.museum.ru/gmii, "Russian State Library" at www.rsl.ru.